Localise Provider Receives Highest Combined Score on Government Procurement Framework

Localise Provider Receives Highest Combined Score on Government-Wide Procurement Framework: DJS Research, the company which runs Localise, topped the list on the new Crown Commercial Service market research framework, the results of which were made public today by UK SBS – the organisation responsible for managing the bidding process.

DJS Research Ltd were one of only six organisations who were selected to be involved on every one of the ten Lots within the framework agreement – from a total of 500 companies who initially submitted proposals. Across these, DJS never scored less than 81.2% and secured an overall score of 836 out of 1000 – more than 6% higher than their nearest competitor. The research agency, who developed Localise in the early months of 2014, were never lower than 4th on any lot – some of which include 60 agencies.

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Localise Provider DJS Research Ltd Receives Highest Combined Score on Government-Wide Procurement Framework

Speaking about the success, Danny Sims, Managing Director of DJS Research Ltd, had the following to say:

This assessment was open to every agency in the UK, and was a stringent and detailed examination of every aspect of their offering – including costing, quality assurance, methodological expertise, considerations about the future of market research, complaint handling etc. – carried out by an objective and well-resourced judge (UK SBS).

 To have been successful on every single Lot of this procurement exercise – and to have achieved the highest combined score of any of the 500 agencies who applied –  is a real accomplishment for us.  I cannot stress enough the contribution that everyone at DJS Research makes towards our accomplishments, big and small, every day. We have a fantastic and committed team across every level of the business and this is only underlined by the successes we have had recently, including on this framework agreement.”

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UK Census Data To Move Online

UK Census Data To Move Online: A fortnight ago business users across the UK waited with baited breath as the fate of the 200-year-old census was decided. Fortunately for many, the UK’s statistics authorities have opted against scrapping the data and are instead looking to implement an online questionnaire to replace the traditional paper form.

Britain’s 10-yearly census offers the most accurate and sweeping picture of a nation undergoing profound changes. The latest one, in 2011, revealed a country more populous, less religious and more diverse than ever before.

Prior to the roll-out of the 2011 census, the UK Statistics Authority asked the National Statistician and the Office for National Statistics (ONS) to review the future provision of population statistics in England and Wales, to inform the British Government and parliament about the options for the next (2021) census.

On the back of this review the ONS reported that considering an online route or using existing administrative data combined with a ‘rolling’ annual survey conducted among 4% of the population could be a possibility.

Jane Frost, Chief Executive Officer of the Market Research Society (MRS), said:

“While the decision to move the Census to a predominantly online format is consistent with technological developments it is not without its risks.  One of the benefits of the Census is that it provides solid evidential data to identify ‘hidden groups’ in society, but these groups won’t necessarily have access to technology…”

While extremely complex, the census can, if used correctly, provide high levels of consumer segmentation, allowing for a greater level of targeting and consequently more relevant marketing for customers, improving the customers experience with a brand or company. This would particularly be the case if 4% of the population were to be surveyed each year, as this would mean that the data was, to some extent, more up to date than simply being correct at the time of the last census.

However, we at Localise must agree to some extent with Jane Frost’s comments, and provision must be made for those groups who may struggle to fill in an online census – for instance, houses without access to the internet. We strongly support the Government’s decision to continue a nationwide survey of the population, as this allows for changes in population make up to be tracked, and also guards against the invisible creation of a ‘hidden-class’ of individuals who are not accounted for within public sector agendas around schooling, healthcare and housing. These people might include those who worked cash in hand jobs and did not have a bank account for instance – people who we would not be able to keep aware of through more traditional channels.

Localise is a regional and sub-regional consumer and customer profiling tool which has the ability to truly understand you customers and target audience, identifying who they are and where they live to levels of detail as precise as a single street.

Localise Announces Partnership With CIPFA

Localise, a local- and regional-level population profiling and segmentation tool developed by DJS Research Ltd, is pleased to announce a partnership agreement with the Chartered Institute of Public Finance and Accountancy (CIPFA).

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The new tool, which utilises localised census data to create detailed segmentation profiles for populations, can be utilised by both public sector bodies – such as local authorities – and private sector companies such as retailers. It is thought that Localise will be of immediate value to local authorities seeking to rationalise their capital and assets management and cut expenditure on resources which are not currently serving the correct people in the best ways.

In the private sector, applications for the product include targeted marketing campaigns, and detailed local consumer demographics for retailers looking to construct new outlets.

David Brindley, who will lead the Localise initiative within CIPFA Property, championed the tool as a source of good data which is vital to good asset management:

“CIPFA Property has been associated with promoting good asset management for over 13 years and our advisors are acknowledged experts in this area. The use of good data is vital in the decision making process and CIPFA Property is pleased to be working in partnership with Localise to enable Authorities map their assets alongside customer profiling to give a real picture of where services need to be provided.

“This will ensure a more robust decision process can be put in place in respect of Asset Rationalisation.”

Speaking about the partnership with CIPFA, Alasdair Gleed – the Research Director who will be heading up the project at DJS Research Ltd – had the following to say:

“That an organisation such as CIPFA understands the value of Localise is a huge vindication of the time and resources we have put in to the technique. For a long time, we have worked with numerous clients who appreciate the value that profiling can have but are frustrated by the limitations of tools which currently exist to do this. Localise solves these problems and should lead to a far more accurate, and thus more useable, set of profiling data for local areas.”

For more information on Localise please email localise@djsresearch.com or call +44 (0) 1663 767 857.